2 Step Ecom Sales Formula

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Early last year…

…I wrote what turned out to be, arguably, one of the most famous sales letter EVER written by a Nigerian in the internet marketing space.

[/text_block]

[text_block style=”style_1.png” align=”left” font_size=”19″ font_font=”Tahoma” font_style=”normal” font_color=”%231b1c1d” font_shadow=”none”]It went so viral, it was swiped by HUNDREDS of Nigerian internet marketers. In fact, One ‘’Swiper’’ picked this sales letter, swiped EVERYTHING – word for word and pulled in close to 1 million naira with it.

Then he came back to drop this comment weeks later.[/text_block]

[text_block style=”style_1.png” align=”left” font_size=”19″ font_font=”Tahoma” font_style=”normal” font_color=”%231b1c1d” font_shadow=”none”]The post had HUNDREDS of comments, but I’m just going to show you two.[/text_block]

[text_block style=”style_1.png” align=”left” font_size=”19″ font_font=”Tahoma” font_style=”normal” font_color=”%231b1c1d” font_shadow=”none”]And it was not just famous…it’s even went ‘’crazier’’ than that.

 

I took it a step further and ran it on Facebook, and although it got flagged later on, I was able to pull in 7 figures in sales with it in my eCom business before Facebook pulled it down (If you don’t know how to set up an eCom Business, i will show you how at the end of this write up).[/text_block]

338 sales. In just under a week.

[text_block style=”style_1.png” align=”left” font_size=”19″ font_font=”Tahoma” font_style=”normal” font_color=”%231b1c1d” font_shadow=”none”]Each of the product sold for ₦ 17,000. So that is ₦ 5,746,000 in sales for a less than 7 day work

And this was just the number of purchases that was captured at the time I took this screenshot. It went on to do even MORE.

In fact, it worked so well that I took it, replicated the psychology behind it on other campaigns and got even crazier results.

 

Now here is the amazing part. This copy only has TWO STEPS.

…just two little tiny super simple steps.

 

And if you take these two steps, and apply it exactly the way I show you – you will be able to pull the same result I did (or at least something close).

And Right Now I’m going to Show You the 2 steps behind This Sales Copy…

…so you can use it to bring in the same result I have used it to get for both myself and my clients.

 

A little word of warning, do not lift and use this copy verbatim. The steps are all you need. If you understand how these steps work then you will be able to create something even better – anytime you want, in just minutes.

 

So here are the steps in a NUT SHELL.

Step #1: Shocker Call Out.

Step #2: SPF.

 

Now come with me, let’s get right into it…

 

Step #1: Start with a ‘’Shocker Call Out’’. [/text_block]

‘’When you start a sales copy with an ‘’open loop’’ that has ‘’Shocker call out’’ in it, your target audience will not go by without reading it’’

[text_block style=”style_1.png” align=”left” font_size=”19″ font_font=”Tahoma” font_style=”normal” font_color=”%231b1c1d” font_shadow=”none”]Write this down somewhere. It will change EVERYTHING about how you start your copy, get more people to read what you have written and even make you more money in your eCom Business if you master how to pull it off.

 

I know you are wondering what a shocker call out is, or what an open loop is.

 

Let me break it all down.

 

Shocker call out is when you call out your target audience and DIRECTLY tell them something shocking, in the rawest form.

 

Shocker Call out + Open Loop, on the other hand, is when you tell them that shocking fact, in a way that raises curiosity such that they ask themselves; ‘’Jeez…How, What Does He mean?’’

 

Take a look at the first sentence in that sales copy above. Assuming you are above 35, and you have a husband – you would wonder ‘’what the hell’’, and you will pause and continue reading. Even if you don’t believe me.

 

E.g.: ‘’If you are into e-commerce, and you don’t have a list in the next 2 years you will go broke’’

‘’If you are into e-commerce, Facebook is on a mission to kill your business in the next 12 months’’

 

Shock is a very powerful emotion. And it instantly grabs your prospect’s attention whenever you use it in a copy.

 

This is why Magazines use it a lot and when you see them you instantly want to pick them up and read.[/text_block]

[text_block style=”style_1.png” align=”left” font_size=”19″ font_font=”Tahoma” font_style=”normal” font_color=”%231b1c1d” font_shadow=”none”]The moment you shock them, and then write the shocking first line in a way that opens up their curiosity like the magazine cover above, you have hooked them.

 

And that is when you move to Step #2.

 

Step #2: Back Up Immediately With ‘’Story Presented Facts’’.

 

….immediately.

 

In fact, if you use a an open loop shocker call out on someone the one thing going on through their head the moment they see that one line would be – ‘’This can’t be true!’’

 

Notice that was exactly what you felt when you read the headlines on that magazine cover above….’’this can’t be true’’. But even though you had doubts, you were still curious to find out ‘’How can this be true?’’

 

And that is why shocker call out with open loops are badass. It opens your mind up for step #2.

 

FACTS…

 

This is the part that make them believe you. And when they believe you – then they MUST buy.

 

I took it a step further and ran it on Facebook, and although it got flagged later on, I was able to pull in 7 figures in sales with it in my eCom business before Facebook pulled it down.[/text_block]

But Here Is The ‘’Trick’’.

[text_block style=”style_1.png” align=”left” font_size=”19″ font_font=”Tahoma” font_style=”normal” font_color=”%231b1c1d” font_shadow=”none”]Facts are boring.

 

And that is the problem. They will make people believe you, yes…it will force them to buy, yes…. BUT if you present it the wrong way you will lose them and you won’t make a SINGLE sale.

 

In fact, the human mind is wired to shut down when it gets hit with facts, but opens up when those same facts are presented in a story.

 

This is why you sleep in lectures….why a 30 minutes lecture feels like 2 hours.

 

But you can see a 1hr.30Mins seasonal movie all day and still crave for more.

 

This is why if the eating habits of a tiger is given out in a lecture you might sleep. But if it is shown on Nat Geo wild, you will stay to the end.

 

Story Presented Fact is where the sale is made. Get this wrong and EVERYTHING goes to ashes.

 

Although I went in-depth to explain it in the Sneak In Mind Control Method, let me briefly list out 2 elements you can use to construct a very good SPF using our 7 figure sales letter.[/text_block]

[text_block style=”style_1.png” align=”left” font_size=”19″ font_font=”Tahoma” font_style=”normal” font_color=”%231b1c1d” font_shadow=”none”]Start With a Cliff Hanger (or Primer):

This is a line or two that instantly injects curiosity and, if done correctly, forces people to UNCONTROLABBLY desire to read your sales copy to the end.

 

I usually laugh when I hear people say Nigerians don’t read sales copies. Well, they do. The problem is that you don’t know how to make them read it.

 

Using cliff hangers and two other little psychological trick that I explained in details inside the Sneak in Marketing Course, you can force people to INSTANTLY read your sales letter – no matter how long it is, and no matter if they hate reading.

 

Master this one skill and your sales will double. It’s a game of number, the more people that read your copy to the end, the more people will buy.

 

The moment you start with a cliff hanger, maintain it all through the copy then finish up with

 

Desire Machines [/text_block]

[text_block style=”style_1.png” align=”left” font_size=”19″ font_font=”Tahoma” font_style=”normal” font_color=”%231b1c1d” font_shadow=”none”]This is the part where you inject a CRAZY level of desire in people’s minds and make them want what you sell so badly. I have a course where i explained how to do that in detail, but i will tell you about it later.

However, after reading this i usually have people send me emails asking questions.

And the most common question i get is; ‘’…I don’t know what eCom is, how do i go about it’’.

‘’I’m confused, i’m new to this’’.

If you are also having this issue, I have a quick guide for you. This is strictly for beginners.

In this quick video guide I explained:

1. How to import things from China.
2. How to have it brought down to your doorsteps here in Nigeria in just a matter of days.
3. How to sell them

Just go here to watch the guide. It’s a short video that will walk you through the process.

Video here = > http://www.sneakinmarketing.com/crash-course/

PS: Tomorrow, I will take you behind the scenes to show you a 4 step formula I use to write headlines for my Facebook ads, my sales copy and my emails. It supercharges your headline and force people to read and buy from reading your copy.

Talk soon.

Yours Truly

Czar The-7-Figure-Sales-Copy-Guy[/text_block]

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