Category: Marketing

Here is what is going to happen.

In this post I’m going to show you exactly how to grab your prospects by the balls and make them see the high price of your product as chicken change.

It’s not voodoo.

Just plain simple price psychology. You might have seen some of these stuffs used before or some of them might have been used on you without your knowledge.

Either way, after reading this stuff you would be able to use it yourself to get money out of your prospects’ pocket like “touch and follow”…

I went into details on how to do this in the Crazy Profit System but I’m just going to go on and give you a tip of the iceberg.

 Strategy #1. Balls Grabbing Price Strategy

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A high Price does either of two things in people’s minds.

1. It either increases resistance to buying. As in, they see the price and go like: “Damn. 20k? I can’t afford that” and bam – they leave.

Or they may go like: “errrrr, i’m not sure it’s worth it. Too expensive abeg” and fiam, they hit the exit button.

OR

1. It increase the perceived value of your product.

This is why people brag about the price they bought their Hermes bag or iPhone 6 Plus for and not the quality the bag or phone was made for.

You get it, right?

When you turn up that price; you give people either of this feeling.

You don’t want them scrolling through your sales page and having feeling number 1. You want to grab them by their balls and make them go borrow, if they don’t have money, to buy what you are selling.

Well; you can do this by pointing a gun to their head. In which case you would not be selling anymore. That would be extortion, right. You don’t want to do that.

Better to go the legal option. ”Ball grabbing price strategies”.

Here they are. 

1. Show the pain.
2. Hit the contrast button.
3. Box-Full it.
4. Price-Cloak.

Don’t mind the fancy names. I like to be a bit dramatic. Will break them all down for you. What all these strategies does is to INCREASE the value of a product when you INSERT them into your sales messages.

Stay with me. You will get this. Let’s take them one by one.

1. Show YOUR Pain Then Lace It With THEIR Benefit.

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When you show your prospect the great length you went to either acquire your product or to make it, you increase the value of that product.

I will give you an example. Check this out.

“The price of my sales training video is 20,000 naira. It took me exactly 7 years of trial and error and about 1,000,000 naira in self-training to fully discover the bad-ass money-coughing sales secrets you are about to discover in this video….

…..I could charge you 50,000 naira for it and still wouldn’t be over charging. But you are in luck, I’m going to take those step by step blueprint it took me years to discover myself, and I will hand them over to you for 20,000 naira so you wouldn’t have to go through the loss of thousands of naira in profit like I did”

This is a rough draft, but you get the picture. Right? Show them all the bad bad things that happened to you when you were getting the product ready, the efforts you put in, how much

You spent to develop it then give them the benefits all this translate into for them and, fiam, the value would go up.

This can be used in a wide variety of niches.

Another example….”This energy drink contains herbal extracts from a rare plant found in Jaratata Indian. It takes about 16 months to mash and distil the liquid from the herbs so this energy drink would be made.

That’s about a year and four months. Right now I have only 12 bottles left, it would take about 4 months to order for fresh bottles and have it sent into Nigeria. The price is 17,000. Naira but the first two to take up their phone right now and order would get 3000 naira knocked off the original price. And that is 14,000 naira if you order right now”

Now think up how to use this strategy in your business

Let’s stop here for now. In the next email I will show how to use the second price strategy. How to “Hit The Contrast Button” to increase the value of your product.

Don’t Miss it

Peace…

PS: If this helped, there are more tips I’d never reveal for free here in my Crazy Profit System. Imagine what you’d do when you arm yourself with all of these tips, both this ones I’m giving for free AND the more advanced ones in my training program. Get in here == > Grab yours

However, if you’d want me to handle your marketing for you. Go here for details 

Go here to read Part 1, Part 2, and Part 3 first

A couple of years back, I started a business with a friend and we were selling a particular product for the women folk, an ‘’intimate’’ tightening cream for women. I told you about it here. 

Now, before I move on. Here is a quick lesson. A good marketer doesn’t sell what they want to sell. They sell what people want to buy.

Back then, I did a quick research and found out that women wanted a product like this, something that works in tightening their ‘’intimate’’ area.

Did I like to sell it, nah.

Did people want to buy? Like hell they did. In my program, Crazy Profit System; you are going to discover the same full blueprint I use for discovering whether people want a product or service before i even spend a dime on it. Go here to get in

So back to my story. I swung into action with my business partner and we took it to the market at 16,000 naira for one pack.

I wrote a quick sales letter, put it out on Linda Ikeji’s blog and started pulling in mad sales with it. You might have seen the ad at some point.

We sold the product under the pseudonym – Mr Bassey and sold a TON load of that stuff in under a few weeks.

The money was coming in, but it got to a point and stabilized. And then profit started to dwindle.

So we had to pull out the number 4 rule of doubling profit. Which is; get your buyers to buy more of your product.

Here is how it works

To run each ad, we spent 50,000 naira in advert. And each time we ran this ad, we saved the numbers of OUR BUYERS. Not leads. Buyers. We saved their numbers on whatsapp.

At some point, after running our ads for like 6 times; we had over 247 buyers in our Whatsapp lists. So what we did was we asked ourselves ‘’what would someone who bought an Intimate tightening cream likely buy again?’’

We arrived at two conclusions.

Since they were women. They would want, a slim tea and a stretch mark removal cream. We bought the two, packaged them together and sold it as a pack for 22,000 naira.

Then we sent a promotional message blast to everyone on the Whatsapp list we had. And that evening we received 34 orders from our already existing customers.

Without spending on ads.

Our profit for that month spiked. And like that, anyone who buys our first cream we’d offer them the slim tea and stretch mark removal pack two days after they get their delivery. For how to develop hot money pulling promotional messages like the one we developed for that business, go here to get the Crazy Profit System. == > Grab Yours 

So this is one way to spike your profits too.

People just sell one product and they are done.

Have a list of your buyers, and from time to time send them promotional messages.

Tell them about your new stock, tell them about special discounts, sell them a different but complimentary product to the one they already bought.

If they bought a shirt, offer them a trouser, and a tie, and a suit and shoes.

If they bought a weavon, they would want weavon oil too….heck they will also want to fix the damn thing. The more you get the customers that come in to buy MORE, the more profit you make.

That is the fourth law of doubling your profit.

See you in the next post

In this post we’d cover: *How to get people to buy*

But first read; Part 1 and Part 2

Very quickly;

I will show you how to get people to buy your product, after you have gotten them to take a look.

But before I get into that, I need to address something.

I have received a ton of emails from people asking me how they can apply what I have been teaching to your particular business.

Here is the thing.

When you read these tips, don’t just breeze through and assume the examples or principle does not suit your business.

Ask yourself HOW you can apply it to your business and see the magic that will happen inside your head. Don’t just restrict yourself to my examples, understand the underlying principles they develop your plan.

You hear?

Now, moving on.

How do you get someone to buy something?

Simple – by making them an offer they can’t refuse.

This is why when a restaurant owner says: ‘’you get 2 extra meat for every meal you buy before 4 pm today’’ or ‘’200 naira airtime for every item you buy from us’’. It makes people want to go in and buy.

Therefore, to get more of your interested prospect to buy – you need to know how to make the perfect offer.

The other day I saw a post somewhere where someone was referring to a good offer as “offering an iPhone 6 for 70,000 naira”.

Who does that?

It’s a good offer; sure….but is it a good offer for you as a business person. You can only make an offer like that only if you had either stolen the phone or if the phone is damaged.

The question now is “how in the friggin hell do you make a real life offer that will be good to you and still be mouth-watering to your customers”

There is a step to developing one. I call it “The 8 Step Offer Gun”

Step #1. First you need to point blank tell them what they are getting,

Step #2. Show them how awesome that stuff they are getting is

Step #3. Go further and throw in a bonus

Step #4. After that, tell them the price. In the Crazy Profit System I explained how to break down price resistance in your customers mind. A ‘’voodoo-like’’ strategy you can use to persuade your customers to buy whatever you sell, No matter the price. Get it here 

Step #5. Tell them why that price is nothing compared to what they are getting. Plus why you are making such a good offer in the first place (or they will run)

Step 6. Give them a damn good guarantee.

Step 7. Show them why it is not risky to do business with you

Step 8: Hit them with scarcity

Swing on with me, I will show you a practical example. I know you want one.

So let’s try and create an offer for the iPhone 6

I have a black sleek iPhone 6 for sale. I have only used it for 7 months so it is still unscratched and looks absolutely brand new. When you buy it, I’m going to give you a follow come white charger too, so no need spending 3000 naira getting one. Plus it comes with 146 apps I had been installing for the past 7 months of using it,

Price – 120,000 naira.

This is the cheapest you can get a fairly used one around. Ask around. Go on Jumia and Konga, most iPhone 6 are selling for 150,000 – 200,000 naira. And they are not even brand new ones. The reason why I’m even willing to sell at that price is because I need to sell it off quick, add the money to the one I already have and get a new iPhone 7.

Feel free, if you get the iPhone, use it for 1 week and if you notice any fault tell me and I will return your money and take back the phone. I’m willing to sign an undertaking if it will make you feel safer.

Call this number for inquiries 0703********** Mondays – Wednesday only. 1pm – 2 pm only please (my new scarcity strategy. Hehehe)

…and BINGO! You have an offer.

Study how I intertwined all those elements into the offer. Take a pen, rewrite it, use it as a template and try to come up with yours.

You can use The 8 Step Offer Gun to sell your products anywhere, to write a quick advert for your products, your service, to sell your phone, your car in person….anything.

You can use it to talk to customers. For other strategies you can use to develop rock solid offers people would find absolutely irresistible, go here to get the Crazy Profit System. ==== > Get Yours 

In the Part One of this post, I told you that there are 5 AREAS you need to FOCUS on if you’d want to DOUBLE the profit you make from your business.

Here is a step by step list. Just in case you missed it.

1. Get customers interested.
2. Convert those interested customers to buyers.
3. Increase the number of items those buyers buy.
4. Get them to buy repeatedly
5. Work on the profit margin

Today, me and you, we are going to cover the first one.

The first step to getting someone to buy WHATEVER you sell is to get them to just look.

Hawkers understand this, this is why when they walk around, and they shout ‘’buy your water’’ with a funny voice, you end up looking.

And then you realize you are thirsty and you call them to come over.

You must have noticed this happen to you. Think about it.

You had no intention to buy these things. But they scream and announce what they sell and you look, then you realize you want it and then you call them over.

This is BASIC buyers psychology. You need to grab attention first in order to sell something to someone.

But then, people don’t know THE RIGHT way to get people to look.

Now picture this, you are walking through a market and then someone grabs your hand and says come and buy this fine watch. Most of the time you’d hit his hands off. Right?

Now, that is the thing MOST people do when they want people to buy from them.

You go around ‘’bugging’’ people, telling people how great your product is.

But here is the problem. NOBODY believes you when you say you have a great product.

Everyones says that.

You need to do is to SHOW them.

This is why these men who sell stain removers make a killing, they get a cloth with a stain on it, remove it right there in front of people and people start buying it up like crazy.

You need to find a way to get people to ‘’FEEL’’ you.

I’m a badass marketer. I have created campaigns that made my clients millions of naira. I have built a 6 figure business selling eBooks.

But I can’t come here and tell you that. I show you how badass I am by showing you the magic I can do via my free training.

But you get the picture right?

Get people to LOOK first, before you get them to buy.

So how do you get people to look. Different business have different strategies.

It could be as simple as replacing your door with a sliding glass door and displaying your products on beautiful stands behind the closed door. As simple as mounting a speaker in front of your shop.

It could be as simple as giving a free version of what you sell. Imagine how many ‘’looks’’ a mallam would get if they put a sign board in front of his shop and say: ‘’Free testing’’

Right now, you need to ask yourself. How do I act like that pure water seller, what do I do that will shout out to my ideal customer and get them to look.

The moment they look at you, the next thing would be to walk into your shop and when they enter. Then you hit them with the stage two. For more tips on how to perfect this strategy, go here to get the === > Crazy Profit System

In my next post, I will show you how to literally ‘’force’’ people to buy after they take a look.

Alright here is the deal….

In this post I will show YOU the FOUR pillars of profit doubling.

Which means, that if you work on these FOUR THINGS in your business you are going to dramatically double how much you make from that business.

You see, the difference between you and some other guy who is completely badass at making more sales than you from their business, and also doubling their profit is because they know THESE FOUR PILLARS, and have mastered the art of using it to their advantage.

I’m going to show you what those pillars are, and then I will show you how to touch them, just small small touches, and ultimately, from next month, your business will start bringing in more sales than you are used to

Okay?

So, when ANYONE says. I want more sales in my business. All they usually focus on is ONE THING. And that is, that they don’t have customers.

BUT.

The reason you don’t make money is not JUST because you don’t attract customers.

There are other things involved.

1. The Number of Interested customers you attract
2. The number of those INTERESTED customers that actually CONVERTS to buyers
3. The number of things they buy when they buy.
4. The number of times they repeat a purchase.
5. Your profit margin.

BE CAREFUL….

These things I am about to show you are INCREDIBLY powerful. These are the things I can COMFORTABLY charge someone 50k just to teach them. They are that important.

So, look at those FIVE points up there.

Those are the STEPS of profit doubling, and you need to work your way down. I’m going to make you see how important they are, then in my next post I will show you STEP BY STEP, how to work on them.

STEP one, you need to ATTRACT MORE interested customers.

Note, I did not say customers or buyers. I said INTERESTED customers. Which means they did not REALLY come to buy.

Okay?

They are just interested in what you have to sell. Maybe they are passing and they see the way your goods are displayed and they look at it, or they hear a song blasting from your shop and they just look.

To double your profit, you need to start by getting MORE people to just LOOK at your showcase. Not want to buy – just look.

That is the first. (Don’t worry, I will show you how to do this later)

This first stage is called the LEAD GENERATION stage. Interested customers are called Leads.

Step Two; When you get people to LOOK YOUR WAY. The next thing is to make them pull out their wallet and buy.

It could be as simple as, buy before 4pm today and get two free meat. This stage is called the CONVERSION Stage. If people are looking your way, if people are entering your shop and not buying then the problem is FROM THIS STAGE.

It’s not your village people. Nobody put juju for you. The problem is you are NOT doing conversions well, you are not chuking them the buy injection enough. I will show you how to do this too.

When you start converting leads (interested customers),

Three; The NEXT thing to work on is to Increase number of sales per purchase.

That is, if one ”unku” enters you should get that ”unku” to buy MORE THAN ONE product. Here is why, if he buys a product with a profit of 1 naira. Your profit is just one naira. But if he buys another one of 1 naira profit, your profit increases to 2 naira.

Got it?

Very simple stuff but most people overlook it. Someone comes in and order for just rice and you just package it and sell, you don’t ask – ‘’can I add meat?, what of soft drink?’’

Moving on.

When you are getting interested customers, you are converting them, and more people are buying more per purchase – but the profit is not enough for you; then the next step should kick in.

Four; Get people to come back.

If you make a profit of 2 naira, and they come back again the next day – that is another profit of 2 naira.

Again, I will show you how to get them to come back.

If you do all those 4, still not enough. Then increase your profit margin. That is, if it is giving you 2 naira profit then increase it to 4 naira. You can do this by increasing your price Or repeat all the four strategies above.

Now, I will repeat this. To double profit, here are the key areas to focus on.

1. The Number of Interested customers you attract
2. The number of those INTERESTED customers that actually CONVERTS to buyers
3. The number of things that buy when they buy.
4. The number of times they repeat a purchase.
5. Your profit margin.

I will break down how to do each of them in the next post.

However, for more strategies that will accelerate your business growth, drive in more customers in your business and help you pull in insane profit, even if you are struggling now in your business, go here to get the Crazy Profit System