Here is the BRUTAL truth.
If you don’t know how to market your service, your product…. yourself, you won’t LAST much in ANY business.
And even if you do survive a little, you won’t make much money. I explained how to market like a pro in my advanced training Crazy Profit System..
I’m going you to tell you a story. Just so you get it. Last year, I and my friend Mike Leo went to the market to buy some stuff.
So, while we were walking through the market we saw one product that caught our eye. A Vaginal Tightening cream.
The moment I saw it I knew it would sell like crazy with the RIGHT marketing.
So I tapped Mike, pointed at the product and I said; ‘’Let us sell this stuff’’. He laughed, then said alright.
Just like that. And we walked into the man’s shop, told him we wanted to buy the vaginal tightening cream.
He looked at us, saw we obviously didn’t have breasts and probably thought of asking us what we wanted to do with the thing. That evening we walked out of the shop with THREE cartons.
One carton contained about 50 pieces. The three of them had 150 pieces. We created a marketing campaign, took the product campaign online, tripled the price of the product and sold it off in less than 30 days.
When we came back, told the guy the three cartons was finished and we wanted more, he was shocked. He was still struggling to sell off one carton.
Learning how to market your stuff is like learning how to wield magical powers. The moment you learn it; you learn how to control your bank account. I have prepared a full course on the subject, in the Crazy Profit System I literally take you by the hand and show you exactly how I think.
How you can master marketing, so you can come with super powerful marketing strategies fast on your feet. Go here to buy a spot for yourself
Here is the first rule. Don’t chase customers. Don’t. They should chase you.
Now think of it, remember how you feel when you walk into the market and someone attempts to drag your arms? You feel annoyed, and irritated and pissed off.
That is what you do when you go around stuffing your flyers into people’s hands. You irritate them, some of them even take your flyers to the toilet, amigo. I kid you not. They should chase you.
How?
I will get to how in a bit, but here is the FIRST thing you must get right before you start looking for a customer.
First. Find a Selling Point for your business. And be clear who your customers are.
I once consulted for a big name in the Internet Marketing circle (I hope she doesn’t see this. LOL), she was selling a weight loss supplement online but sales were low. VERY low, so she hired me to help take a look at her business. When we talked on skype, I asked her one question.
‘’What is your selling point’’
She stared at me, then said something I didn’t like. So I asked her a question. What are you selling.
‘’Weight loss supplements’’. She replied. I shook my heads, No that is not what you are selling. In fact, the reason you are not making shishi is because you think you are just selling weight loss supplement.
‘’Now, what does iPhone sell?’’
By now she was getting uncomfortable. ‘’Phones’’. She replied.
I felt like giving her a knock at this point. I shoke my head.
‘’No’’. I said. ‘’Iphone sells expensive phone. Class’’
‘’What does Techno sell?’’.
By now she was getting it, so she said… ‘’Affordable smartphones’’.
I smiled at her. ‘’Good. Iphone sells expensive phones. Clear selling point. Techno sells affordable smartphones’’.
That is what every great business has in common. Clear selling point.
So I asked her again. What are you selling, ma’am. She threw her hands up at this point, confused. I smiled.
‘’You don’t have a selling point’’. I told her. ‘’Now lets get you one’’.
So I told her to sell a weight loss supplement for women who just gave birth. And to position the product as a solution for baby fat. That single clarity doubled her sale the next month.
Here is why this works so well. The more specific you selling point is, the more you attract customers.
Why.
Take that weight loss pill for instance, everyone is selling it. But when she came and said;
‘’This is just for women who just gave birth’’, women who just gave birth will say to themselves – ‘’since this is just for us, and not like the random weight loss thingy out there then it probably works. Let me choose it over the rest of the craps out there’’
Bam…more sale.
Weight plan for women with stretch marks. Bam, you raise above the competition and slay like a boss. Also, in the crazy profit system you’d more or less discover EXACTLY the steps you need to go through to develop your own selling point.
Now, when you are done with getting your SELLING point, and being super specific about who your customers are. It is now time to attract them.
The next thing is to attract. Note, I did not say ‘’Go After’’ or ‘’Chase’’. The key word there is ATTRACT
How do you attract. How do you attract people, how do you get them to come and meet you? By offering your right customers something they cannot refuse. I explained, in detail, how to do this in my Crazy Profit System
I was hired once by a makeup company to help increase their sales. I went in, and we picked a selling point. ‘’Make Service for Women in the High Middle class and rich folks’’. We went to the churches where they frequented, the restaurants, the gyms they came to and we did one thing.
We offered a FREE Facial.
And it PULLED them in. So this is the key, offer something relevant to the target audience you are working to attract and they will come for it.
ATTRACTION. With a free gift.
I once worked with a school owner. She wanted to get more students in her school. Her school was nice, the environment was cool but parents were not bringing in their kids. All we did was simple, we organised a FREE workshop for parents who wanted to learn how to make their kids good at maths and pass in flying colours.
Venue was the school, so we can use style and show off the school environment. At the end of the workshop, interested parents who wanted the school to do what was not on their kids were asked to simply enrol their kids.
Right there on the spot over 90 parents registered their kids.
NEVER underestimate the power of a free gift. But note, the gift must be designed to make the customer want what you have to sell. To be able to come up with the RIGHT gift your prospects will find ABSOLUETLY irresistible, go here to get my Crazy Profit System for tips and pointers === >
And it should not cost you. Very important.
I once helped a new restaurant craft the perfect free gift. I told them to offer a free 200 airtime of any network of choice to every customer that comes into the restaurant. The meal was making profit at 500 naira, I told them to increase the price to 700 naira.
People came in, bought the meal. Got the airtime and always came back. And the business didn’t lose money because the money for the airtime was already included in the meal. The customers would come all the way from far places just to eat in that one restaurant in order to get FREE airtime.
Sales doubled. People that bought always came back.
A year or so ago I worked with a barbing business that was suffering. They were not getting customers, so I told them to take the contacts of the customers that come in.
Ask them their favourite day of the weak, plus their numbers.
People that picked Monday as their favourite day of the week will get a call every two Mondays. ‘’Hey, today is your favourite day. We are just calling to tell you that we are going to cut your hair for 380 naira because today is your favourite day’’
Something as silly as this increased sale. People started waiting for their favourite day to go in and get a haircut. Sometimes all you even need is to offer a free glass of wine to a customer that walk inside your door.
My brother once came back from school with a white paper. Some dentists had done a FREE teeth check on them and they discovered he had a hole in his teeth. Like that like that, on the paper was a discount code…if he could just come in the day after tomorrow they would fill the teeth up for half the price.
…..And our wallet went, skrrrrr, papapapapapa!
The perfect gift can turn your business around. Simple.