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Marketing Lessons You Can Learn From Abacha, Beer, Pimps and Prostitutes

Would You Want Abacha with Your Beer, Sir….and some girls?

 

LOL…

 

I have been laughing really hard all evening.

 

The reason is because I met a ‘’Pimp’’ for the first time today. I kid you not. Really funny the way the whole thing happened

 

Plus i picked a marketing lesson from the experience that I wish to share with you.

 

Let me give you the full gist plus, of course, the marketing lesson.

 

So a friend I had not seen since University days came into town, and this evening me, another friend and this guy drove out of the house to this really cool joint somewhere in town.

 

We walk in, take a table and this really pleasant faced girl walked up to us.

 

‘’What would you want’’. She asked.

 

We ordered for some drinks, she went off and returned with it. While she was opening the bottles, she looked up, smiled right into my face and said.

 

‘’We have Abacha o’’.

 

If you haven’t heard of it, Abacha is this really popular food in the east. Made from cassava (See attached image). Tastes really great if it’s made just fine. She went ahead to describe the kpomo and the fried fish and what not that usually come with it, and how well they make it

 

We ordered for some. Plus she was damn persuasive. I mean, she didn’t need to push hard but the way she described the thing I couldn’t wait to munch it.

 

She went off, and returned with the plates some minutes later. And while she dropped it, she was making conversations, Laughing, teasing us and all. Midway through our short conversation, she dropped a hint about how great their barbecue was….

 

My friend looked at her, and told her to chill while we first eat the Abacha, what’s her own, does she want to kill us. She laughed. Said no, and went off.

 

Soon my friend. Who loves fish a lot, gave in to the temptation and ordered for the fish.

 

Again ‘’our friend’’ brought it, and as she was setting the fish on the table. She whispered in a ‘’friendly confidential’’ manner.

 

‘’We have girls o’’.

 

‘’What?’’ I asked. Totally lost.

 

She looked at some girls on a table near us. I followed her eyes, got the message, threw my head back and laughed.

 

‘’No abeg, Let it stop at the fish’’. I told her. ‘’We are cool’’.

 

My friends couldn’t believe we almost got some escort upsell and we have been making jokes about it since then.

 

But I want you to notice something.

 

She offered us Beer….

 

Then she came up with a complimentary product; Abacha. To go with the beer. Quite obvious.

 

Then another one, Fish…a variety, for the beer too. Now she was one really ‘’all out’’ sister

 

Then *Coughs* the last offer. She didn’t stop at the Abacha.

 

This is called a sales funnel, or ‘’profit maximizers’’.

 

Now, What profit maximizer do you have in your business? If you don’t, you are leaving money on the table. If you do, how many? Is that number enough, or can you add some more?

 

On first year eve, I went to the market to get fresh tomatoes for stew. It was quite plenty to be blended at home, so I had to go to another shop to have it grinded.

 

Another shop, ladies and gentlemen.

 

Imagine how many people that buy tomatoes from this lady, imagine how much she loses for everyone that goes somewhere else to crush their tomatoes. While she could get a little machine, and have someone operate it for her.

 

Look, don’t be like the Tomatoes woman. Be like the waitress

 

Ask yourself now, what product can I offer to the people who buy my stuff to maximize my profit. What profit maximisers can I introduce into my business.

 

Here is a little pointer.

 

Your profit maximisers must compliment your main product.

 

If you sell brush, throw in toothpaste, then cups, then teeth whiteners….then teeth checks. Please don’t offer tooth pulling services if you are not a dentist, I beg you in the name of the baby Jesus.

 

Shoprite, on the other hand, knows how to do this. They have some shelves close to the check out counters. And while you stand in line to pay for what you have already bought, you see sneakers staring at you, cups, wine openers and a bunch of stuff. Because they want you to keep buying right to the door.

 

..and before you know it you are pulling them off the shelve to add to the already full basket.

 

Profit maximizers, my friend. Get some. For help on how to set up a full sales funnel for your business, go here to get the Crazy Profit System for pointers.

 

It’d help you walk you through the whole process of setting up your own sales funnel that you can profit maximizers and double the results you are getting from your business right now. Go here to get it === > Grab it Here

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One Secret That Can Blow Your Profit Right through the Roofs! [Part 1 of 2]

In the next few seconds, right here and now, you are going to discover ONE TINY little tip that can DOUBLE your profit in the next few months

 

 

….but here is the thing. It goes against EVERYTHING you have ever been told about business.

 

 

In school, your economics teacher probably made you memorize this line….’’The lower the price, the higher the demand’’

 

 

Guess what, that stuff is total BS. Let me prove this to you.

 

 

When I started running my marketing practice, my plan was to get as much clients as possible. I was just an eager young lad who wanted to prove to people he was good. So to handle my client’s marketing I charged as low as 50,000 naira.

 

 

….I would come up with the marketing messages for this guy, create a full sales funnel for them, write contents for their website, give free consultations, write their sales letter, write their email series.

 

 

I slaved for peanuts. And usually I gave this guys stunning results. Sales triple, they get mad results and they make many times the fee they gave me.

 

 

And I was dying.

 

 

….But that wasn’t the problem.

 

 

The problem with charging low is that you attract headache giving people.

 

 

These clients I charged 50,000 naira were a pain in the ass, they would call you up at night, make crazy demands and practically be all over you BEGGING you to make sure their money doesn’t waste, because it’s their ‘’last card’’.

 

As I got better at my game, I increased my fee.

 

And at this point something incredible happened. The demand dropped. Yes.

 

But I started making MORE than I was when I was charging 50k.

 

The question is how.

 

Let me show you something.

 

Let’s assume you sell an online course for as cheap as 7000 naira. How many sales do you think you’d need to make 1 million naira?

 

143! One Hundred And Forty Three

 

Now, let’s say I increase the price to 50,000 naira. All you need to hit 1 million is to simply sell 20.

 

Will the demand be low, yes. But guess what, it will be way way easier than selling 143 pieces for 7000 naira each.

 

I’m serious.

 

Let me prove this to you.

 

When I increased my fee. I noticed something happen.

 

I started to repel some certain kind of people who couldn’t afford what I was charging. But guess what. The ones that finally did pay didn’t worry about money.

 

All they were interested in was RESULTS.

 

I started to attract business people who were already making money, but wanted to just double it. To this people my fee wasn’t the problem, they were just interested in getting my expertise in on their business.

 

Now, picture this….

 

Which would be easier?

 

Getting 143 people who are struggling financially to buy a course for 7,000 naira. Or getting just 20 people who are already making money to buy a course for 50,000 naira.

 

The later don’t worry about money. So paying 50,000 naira is nothing to them. All you need is just prove you’d deliver.

 

The moment I figured this out, I started working twice as much to be able to work with just these kind of people and give them the results they want.

 

But of course, there is a right way to increase your price so you don’t scare people off. And even if you increase your price there are steps you need to take to INCREASE the desire for them, and even have your customers avoid your competitions just to buy yours.

 

No jokes.

 

All yours when you get the Crazy Profit System. Click here to get in now 

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‘’How to Effortlessly Get Customers for Your Business’’

Here is the BRUTAL truth.

 

If you don’t know how to market your service, your product…. yourself, you won’t LAST much in ANY business.

 

And even if you do survive a little, you won’t make much money. I explained how to market like a pro in my advanced training Crazy Profit System..

 

I’m going you to tell you a story. Just so you get it. Last year, I and my friend Mike Leo went to the market to buy some stuff.

 

So, while we were walking through the market we saw one product that caught our eye. A Vaginal Tightening cream.

 

The moment I saw it I knew it would sell like crazy with the RIGHT marketing.

 

So I tapped Mike, pointed at the product and I said; ‘’Let us sell this stuff’’. He laughed, then said alright.

 

Just like that. And we walked into the man’s shop, told him we wanted to buy the vaginal tightening cream.

 

He looked at us, saw we obviously didn’t have breasts and probably thought of asking us what we wanted to do with the thing. That evening we walked out of the shop with THREE cartons.

 

One carton contained about 50 pieces. The three of them had 150 pieces. We created a marketing campaign, took the product campaign online, tripled the price of the product and sold it off in less than 30 days.

 

When we came back, told the guy the three cartons was finished and we wanted more, he was shocked. He was still struggling to sell off one carton.

 

Learning how to market your stuff is like learning how to wield magical powers. The moment you learn it; you learn how to control your bank account. I have prepared a full course on the subject, in the Crazy Profit System I literally take you by the hand and show you exactly how I think.

 

How you can master marketing, so you can come with super powerful marketing strategies fast on your feet. Go here to buy a spot for yourself 

 

Here is the first rule. Don’t chase customers. Don’t. They should chase you.

 

Now think of it, remember how you feel when you walk into the market and someone attempts to drag your arms? You feel annoyed, and irritated and pissed off.

 

That is what you do when you go around stuffing your flyers into people’s hands. You irritate them, some of them even take your flyers to the toilet, amigo. I kid you not. They should chase you.

 

How?

 

I will get to how in a bit, but here is the FIRST thing you must get right before you start looking for a customer.

 

First. Find a Selling Point for your business. And be clear who your customers are.

 

I once consulted for a big name in the Internet Marketing circle (I hope she doesn’t see this. LOL), she was selling a weight loss supplement online but sales were low. VERY low, so she hired me to help take a look at her business. When we talked on skype, I asked her one question.

 

‘’What is your selling point’’

 

She stared at me, then said something I didn’t like. So I asked her a question. What are you selling.

 

‘’Weight loss supplements’’. She replied. I shook my heads, No that is not what you are selling. In fact, the reason you are not making shishi is because you think you are just selling weight loss supplement.

 

‘’Now, what does iPhone sell?’’

 

By now she was getting uncomfortable. ‘’Phones’’. She replied.

 

I felt like giving her a knock at this point. I shoke my head.

 

‘’No’’. I said. ‘’Iphone sells expensive phone. Class’’

 

‘’What does Techno sell?’’.

 

By now she was getting it, so she said… ‘’Affordable smartphones’’.

 

I smiled at her. ‘’Good. Iphone sells expensive phones. Clear selling point. Techno sells affordable smartphones’’.

 

That is what every great business has in common. Clear selling point.

 

So I asked her again. What are you selling, ma’am. She threw her hands up at this point, confused. I smiled.

 

‘’You don’t have a selling point’’.  I told her. ‘’Now lets get you one’’.

 

So I told her to sell a weight loss supplement for women who just gave birth. And to position the product as a solution for baby fat. That single clarity doubled her sale the next month.

 

Here is why this works so well. The more specific you selling point is, the more you attract customers.

 

Why.

 

Take that weight loss pill for instance, everyone is selling it. But when she came and said;

 

‘’This is just for women who just gave birth’’, women who just gave birth will say to themselves – ‘’since this is just for us, and not like the random weight loss thingy out there then it probably works. Let me choose it over the rest of the craps out there’’

 

Bam…more sale.

 

Weight plan for women with stretch marks. Bam, you raise above the competition and slay like a boss. Also, in the crazy profit system you’d more or less discover EXACTLY the steps you need to go through to develop your own selling point.

 

Click here to get in now 

 

Now, when you are done with getting your SELLING point, and being super specific about who your customers are. It is now time to attract them.

 

The next thing is to attract. Note, I did not say ‘’Go After’’ or ‘’Chase’’. The key word there is ATTRACT

 

How do you attract. How do you attract people, how do you get them to come and meet you? By offering your right customers something they cannot refuse. I explained, in detail, how to do this in my Crazy Profit System

 

I was hired once by a makeup company to help increase their sales. I went in, and we picked a selling point. ‘’Make Service for Women in the High Middle class and rich folks’’. We went to the churches where they frequented, the restaurants, the gyms they came to and we did one thing.

 

We offered a FREE Facial.

 

And it PULLED them in. So this is the key, offer something relevant to the target audience you are working to attract and they will come for it.

 

ATTRACTION. With a free gift.

 

I once worked with a school owner. She wanted to get more students in her school. Her school was nice, the environment was cool but parents were not bringing in their kids. All we did was simple, we organised a FREE workshop for parents who wanted to learn how to make their kids good at maths and pass in flying colours.

 

Venue was the school, so we can use style and show off the school environment. At the end of the workshop, interested parents who wanted the school to do what was not on their kids were asked to simply enrol their kids.

 

Right there on the spot over 90 parents registered their kids.

 

NEVER underestimate the power of a free gift. But note, the gift must be designed to make the customer want what you have to sell. To be able to come up with the RIGHT gift your prospects will find ABSOLUETLY irresistible, go here to get my Crazy Profit System for tips and pointers === >

 

And it should not cost you. Very important.

 

I once helped a new restaurant craft the perfect free gift. I told them to offer a free 200 airtime of any network of choice to every customer that comes into the restaurant. The meal was making profit at 500 naira, I told them to increase the price to 700 naira.

 

People came in, bought the meal. Got the airtime and always came back. And the business didn’t lose money because the money for the airtime was already included in the meal. The customers would come all the way from far places just to eat in that one restaurant in order to get FREE airtime.

 

Sales doubled. People that bought always came back.

 

A year or so ago I worked with a barbing business that was suffering. They were not getting customers, so I told them to take the contacts of the customers that come in.

 

Ask them their favourite day of the weak, plus their numbers.

 

People that picked Monday as their favourite day of the week will get a call every two Mondays. ‘’Hey, today is your favourite day. We are just calling to tell you that we are going to cut your hair for 380 naira because today is your favourite day’’

 

Something as silly as this increased sale. People started waiting for their favourite day to go in and get a haircut. Sometimes all you even need is to offer a free glass of wine to a customer that walk inside your door.

 

My brother once came back from school with a white paper. Some dentists had done a FREE teeth check on them and they discovered he had a hole in his teeth. Like that like that, on the paper was a discount code…if he could just come in the day after tomorrow they would fill the teeth up for half the price.

 

…..And our wallet went, skrrrrr, papapapapapa!

 

The perfect gift can turn your business around. Simple.

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A Simple Marketing System That Can 10x Your Profit in the Next Few Months

By now, if you have been following my posts, you already know 3 major things.

 

 

One; you already know how to forecast how much you’d make in the next 12 months, and how to know the exact figures you need to make monthly to hit that target.

 

 

Two; I told you that the only way to hit a major target is to SELL a product or a service.

 

 

Three; then I showed you the THREE business models anyone can use to sell whatever they sell.

 

Check below or above this post on the home page if you missed it.

 

In the next few seconds, I will give you THE BLUEPRINT. How to use all these things to DOUBLE the money you are making from your business right now.

 

 

Let’s get into it…

 

 

The best way to INCREASE how much you make in a MONTH is to have MULTIPLE sources of income.

 

 

Think about it. Someone making 7 million naira from three sources is better than some other folk making 7 million from just once source.

 

 

So does it mean you need to start MULTIPLE businesses to increase your income?

 

 

  1. Not necessarily

 

 

Rather, you need to take your business, and then create multiple sources of income from that ONE business.

 

 

How?

 

 

Simple; by applying ALL the business models in your business TOGETHER; at once. I call it the Tripartate System

 

 

Stay with me, let me break this down for you. Although I am about to give an example that might be completely different from what you do now, but I want you to look out for how to apply it to your business.

 

 

Earlier this year, I was hired by a makeup brand to come take a look at their business. The business was suffering, they were not making much money, customers were not coming. Rent was due and they were desperate.

 

 

I took a look at their business and noticed that all they had was just ONE income source. All they did was offer make up services.

 

 

So I looked at the manager and was like; ‘’Ma’am, you are leaving money on the table. Why the heck would you offer just make up services?’’

 

 

She looked at me like I was crazy. ‘’Because that is all we offer’’. She said

 

 

She had paid quite a huge sum for my services and I could see by the look on her face that she was almost regretting it. LOL

 

 

So I took a pen and a paper and I wrote three things.

 

 

In fact, I want you to do this now for your business. We are about to develop a triparte system for your own business. So stop reading this now, go get a pen and paper before you continue.

 

Done?

 

Now write this three things down.

 

  1. Low Cost product (3,000 – 7500 naira)

 

  1. Luxry Cost Product (10,000 – 300,000 naira)

 

  1. Subscriptions (10,000naira – 150,000 naira monthly)

 

Now besides these three items, write the product or service you need to offer in each of them.

 

For the make-up company, here was what I came with for them. This will give you ideas for yours

 

For the low cost products, I wrote ‘’normal make up gigs’’

 

Luxury cost product, I wrote ‘’Home services’’, they were already doing that so I threw in ‘’Trainings’’

 

For Subscriptions; I wrote ‘’Partner with event companies’’

 

 

Then I developed a system for them to use and pull in customers (I will explain how to pull in customers later). And by the end of the month, they had over 1.8 million naira in revenue, from struggling to make 50 grand.

 

 

But before I get into a breakdown of how they reached this result, let me tell you why it is important you do this.

 

 

Have you asked yourself why people buy VIP tickets? I mean, in the VIP section the drinks are more expensive – yet people pay big money to get in, and still feel good for spending all that money.

 

 

Think of whatever VIP ticket thing you know, AY show, Clubs. People buy a bottle of coke for 2000 naira for Christ sakes.

 

 

Have you ever considered; which is easier. Getting a new customer or getting an old one to buy more stuff. A new customer doesn’t know you, they don’t trust you….an old one does, and they like you.

 

 

So what we did was to offer a FREE facials. We did a huge campaign for it. Got over 350 women to come in for a FREE facials (people like free stuff)

 

People came in, and then they were offered a special membership, and they were told that for getting the facials they had automatically qualified to get into this special facebeat membership program. We even gave them a membership card.

 

But with a catch…

 

Their membership would expire if they don’t activate it in 30 days. But if they activate it in 30 days, they would get a 25% discount on the makeup service for life. The normal make up thingy was 10k, but if they make up within the next 30 days, till they die they would get a 7,500 naira charge for each one. Plus one free massage, one free pedicure, one free manicure.

 

All they need was just to renew within 30 days.

 

Low cost product

 

Out of the 350 women. More than 200 came back to renew their membership card within the first 20 days. That was over 1.5 million naira in revenue.

 

I took it a bit further, and asked them to offer a higher card.

 

Anyone who came in to activate their card was offered an upgrade, a gold card. ‘’Thanks for activating your card, Right now you have just activated your card, here is a higher card. Just in case you want to learn make up. We charge 300k, but this card qualifies you to get the training for half that price for a One Full Month training. But you will have to activate it in 30 days or the card wastes’’

 

Two women out of the 200 activated their cards for 150k each. That was 300,000 naira – 1.7 million naira in revenue.

 

Luxury service .

Then we met an event company. And asked them to offer an optional make up services as part of their services, and the make up company became their official make up company for a 50-50 price split.

 

Subscription. This sealed it up for them. The CEO started smiling like chicken whenever I came around.

 

I went further again and designed a system for them that ensures that every month they keep the wheels running like this. That system is a post for another day.

 

Now, if you want to learn EXACTLY how to come up with marketing strategies just like this one VERY Fast, and exactly how to apply it in your business to get amazing results….what to do, what to say and exactly the steps you need to follow to pull in insane results from your business, even if you don’t know a thing about marketing now. Go here to purchase my Crazy Profit System Program

 

In it you will get OVER 1000+ Hand-picked marketing strategies that will supercharge your business right now. Get Yours Here. 

 

See you in the next post.

 

Peace.

PS: IMPORTANT INFORMATION. Go here to join my Double Your Profit Academy If you are not a member yet.

This is where I interact with my students.

PSS: If you’d Want Me to Help you out with Your Marketing Go here == > Apply To Work With Czar