[text_block style=”style_1.png” align=”left” font_size=”19″ font_font=”Tahoma” font_style=”normal” font_color=”%231b1c1d” font_shadow=”none”]Yesterday I showed you the 2 step copy template you can use to craft sales letters that convert, and what to do to ensure that people read the copy to the end.
Today I’m going to go ahead and show you how to get people to read the copy in the first place.[/text_block]
[text_block style=”style_1.png” align=”left” font_size=”19″ font_font=”Tahoma” font_style=”normal” font_color=”%231b1c1d” font_shadow=”none”]Both are the same ads selling the same product. Same targeting…same images…same ad copy but only ONE THING differed. The headline.
For one ad I used the ‘’Headline triggers’’ and it brought in 21 orders. Each product sold for 16,500 Naira. Cost per purchase was $ 0.41.
Which means I was spending just about 138 Naira to make 16,500 naira.
For the second ad, I just made up a headline from my head. I didn’t use the headline trigger. And I got just 2 orders from the experiment. Reach was poor. And I spent $ 4.39 (1,470 Naira!!) as cost per purchase.
This is how useful what I’m about to show you is. It makes your attractive appealing and pulls more people in, ultimately making you more money.
[text_block style=”style_1.png” align=”left” font_size=”19″ font_font=”Tahoma” font_style=”normal” font_color=”%231b1c1d” font_shadow=”none”]Injecting Headline Triggers into your headline SIMPLY means creating your headline with the 4 Point headline trigger checklist.
Let me explain. Here are the 4 point headline trigger check list.
Check list #1: Uniqueness.
Check list #2: Usefulness.
Check list #3: Ultra-Specificity.
Check List #4: Urgency
All you need is to make sure your headline has at least two of these, and boom – it will become more appealing.
Take the headline below for instance…
‘’How to Write Headlines’’
This sounds dull. Anyone can look at that and just pass.
Let’s supercharge it together by injecting check list number 3. Ultra-Specificity.
‘’2 Ways to Write Headline For eCom Products’’
‘’2 Ways’’. And ‘’eCom Products’’ makes it specific. Now people who are into eCom will take a second look.
But is it enough? No. So let’s go further and make it more appealing.
Let’s inject Usefulness.
‘’2 Ways to Write Headlines That Convert For eCom Products’’
Now our Headline is taking shape.
But let’s throw in Uniqueness now.
‘’2 Ways to Write Banging Headlines That Really converts for eCom Products’’
Now let’s compare our original headline with the new one
From Boring: ‘’How to Write Headlines’’ to ‘’2 Ways to Write Banging Headlines That Really converts for eCom Products’’
Which would you most likely click.
Which would you most likely click.
Now imagine if you can be able to actually come up with these kind of headline in seconds – with lightning speed, almost instinctively. Imagine if you can tell, just by looking at it, that a headline will be more likely to attract a client that will pay you high figures – consistently
It’s very possible and I can show you how.
…you wouldn’t need to spend a time making mistakes. Because you know exactly the words to use in order to attract the right client.
Imagine if you just know how to come up with a banging hot headline, off the top of your head that will instantly project you as an authority and sell out your products.
In the Sneak in Marketing I went deeper into, not just the psychology of grabbing attention, but how to HOLD that attention till the very end and actually CONVERT it into a purchase – like a pro.