4 Step Headline Trigger Formula…the psychology of attention grabbing.

Yesterday I showed you the 2 step copy template you can use to craft sales letters that convert, and what to do to ensure that people read the copy to the end.

Today I’m going to go ahead and show you how to get people to read the copy in the first place.

The Psychology of Grabbing Attention.

Take a look at the headlines on the tabloids above.

 

What is the emotion you feel when you look at it?

 

The itch to find out the full gist. Right?

 

That is what a good headline does. It gives you ‘’the itch’’.

 

In fact, people decide whether or not to click on your Facebook ads, or read your sales letter depending on how much of that itch your headline gives them…

 

…if the itch is weak, they would NEVER read and you will make no sale.

 

But if you can give them that itch, the number of your Facebook ad clicks will increase.

 

…And the more people are likely to click your ad and take action, the less you pay on Facebook ads (Facebook reduces your cost as your result grows).

 

Plus more people will read your sales letter and the number of people that buy your products will double, triple and quadruple.

 

To DOUBLE the power of your headline, simply use the Headline Trigger. I will get to what it is and how to use it in a bit.

 

But first take a look at the screenshot below.

Both are the same ads selling the same product. Same targeting…same images…same ad copy but only ONE THING differed. The headline.

 

For one ad I used the ‘’Headline triggers’’ and it brought in 21 orders. Each product sold for 16,500 Naira. Cost per purchase was $ 0.41.

 

Which means I was spending just about 138 Naira to make 16,500 naira.

 

For the second ad, I just made up a headline from my head. I didn’t use the headline trigger. And I got just 2 orders from the experiment. Reach was poor. And I spent $ 4.39 (1,470 Naira!!) as cost per purchase.

 

This is how useful what I’m about to show you is. It makes your attractive appealing and pulls more people in, ultimately making you more money.

 

Come with me.

Headline Triggers.

Injecting Headline Triggers into your headline SIMPLY means creating your headline with the 4 Point headline trigger checklist.

 

Nothing complicated.

 

Let me explain. Here are the 4 point headline trigger check list.

 

Check list #1: Uniqueness.

Check list #2: Usefulness.

Check list #3: Ultra-Specificity.

Check List #4: Urgency

 

All you need is to make sure your headline has at least two of these, and boom – it will become more appealing.

 

Take the headline below for instance…

 

‘’How to Write Headlines’’

 

This sounds dull. Anyone can look at that and just pass.

 

Let’s supercharge it together by injecting check list number 3. Ultra-Specificity.

 

‘’2 Ways to Write Headline For eCom Products’’

 

‘’2 Ways’’. And ‘’eCom Products’’ makes it specific. Now people who are into eCom will take a second look.

 

But is it enough? No. So let’s go further and make it more appealing.

 

Let’s inject Usefulness.

 

‘’2 Ways to Write Headlines That Convert For eCom Products’’

 

Now our Headline is taking shape.

 

But let’s throw in Uniqueness now.

 

‘’2 Ways to Write Banging Headlines That Really converts for eCom Products’’

 

Boom!

 

Now let’s compare our original headline with the new one

 

From Boring: ‘’How to Write Headlines’’ to ‘’2 Ways to Write Banging Headlines That Really converts for eCom Products’’

 

Which would you most likely click.

 

Now imagine if you can be able to actually come up with these kind of headline in seconds – with lightning speed, almost instinctively. Imagine if you can tell, just by looking at it, that a headline will make do better than another, or make you more money than another one.

 

It’s very possible and I can show you how.

 

…you wouldn’t need to spend a time making mistake and losing valuable money you should be using to scale your ads.

 

Imagine if you just know how to come up with a banging hot headline, off the top of your head that will sell out your products.

 

In the Sneak in Marketing I went deeper into, not just the psychology of grabbing attention, but how to HOLD that attention till the very end and actually CONVERT it into a purchase – like a pro.

 

Go here to get in now = > http://www.sneakinmarketing.com/simmethod/

 

How would you use this in your business? Feel to share with me in the comment box below and I might drop by to help perfect your plan. Feel free to drop your feedbacks to.

 

PS: Tomorrow I will show you ‘’4 Weird Little Price Tricks I Use to Increase my eCom Sales’’

Don’t miss it

Talk Soon.

Yours truly

Mr. Czar. 

11 COMMENTS

  1. Great insights as always Nnamdi !

    How would these work for a merchant who sells smartwatches ?

    Some of the features include:

    1. Anti lost feature: Prevents your phone from getting lost or stolen

    2. Make / receive calls

    3. Sleep monitor

    4. Pedometer

    5. Camera for pictures

    6. Voice recorder

    7. Social media notifications

    Any suggestions? What would be the best angle ? Who’d likely be the target ?

    • Wow!!! This is so Priceless
      4 ‘U’s that make up the Headline Trigger Formula. Hmn!!!🤔

      Even though I don’t have money to buy Sim Method at the moment, this Headline Trigger Formula You just exposed to me will go along way for me

  2. A total amateur,
    Did a course by Mr Pat Ogidi
    Present Self worth:35k and no job
    I need a mentor to finish this year a millionaire but I can’t afford your services but PLEASE I also need a bit help.

  3. This is awesome. I have been trying to come up with my own sales letter for perfume oil sales but it’s not just syncing…taking into consideration that the product is saturated in the market…how do I pull this? I need your help Czar

  4. This is really a valuable piece, this is what people use to sell to us but when we want to sell, we don’t even remember what gets peoples attention.
    Thanks, Correct Naija Guy!

  5. This is powerful. Headline trigger.

    I am into physical health products.

    Like selling women product called clean point.

    HOW USING JUST ONE CLEAN POINT WILL HELP YOU SOLVE ALL GYNECOLOGICAL PROBLEMS.

    Can this trigger people?

    I need help pls sir

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